I agree completely that SEO has to be integrated with traditional marketing models. SEO is only one part of the marketing mix.

The trouble is that most marketing departments have very little knowledge about the online world. Likewise, most IT departments have very little knowledge about marketing. This leaves a gap in the market for online marketeers, a gap that has only been partially filled in most cases.

With regards to the internet becoming too crowded… well, so were newspapers and television. A good online marketing campaign will reap similar (or potentially much higher) returns as a good traditional media campaign. Ideally, both should run in tandem. The fantastic thing about the internet from a SME point of view is that budgets can be comparatively much smaller.

Advertising agencies should be hiring SEO’s, Viral marketeers and PPC experts and offering online advertising as part of their packages. PR agencies are already putting time and money into training staff on online marketing.

I think that the next few years will see a reduction in business for “pure” SEO’s, because companies will be looking for a more holistic approach to their online presence. SEO is very important, but Holistic SEO is the future.

The signal-to-noise ratio coming from this website via Bill Egan is simply ridiculous.

I’d love to know whether the upturn in traffic is really worth it versus the inevitability of increased numbers of people seeing interleado.com in a negative light.

Bounce rates high much? I’d guess that would be because Bill Egan is promising content that simply doesn’t exist!

I was disgusted by the blatant use of LInkedin by your sales rep

Obviously your company has no idea social media is not about being salesy but helpful and beneficial to the community

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