Internet Marketing Strategy - Part II. How to find websites that’ll give you a link..

Ok, so you want to build more links into your website.

First question, why would you want to do this in the first place? Well, the search engines, especially Google, place a lot of emphasis on websites that have a lot of incoming links. The better quality those links are, the more authority your web pages get and the better rankings you get. Simple.

The best way to get links is to attract them naturally through delivering something that people deem linkable, e.g. great articles, videos, audio. So, content gets you links.

But what if you want to help the process along a little and start to promote your website by asking other websites to links to your or signing up for directory listings? How do you find these websites to link to?

Well, before we get into looking at software applications out here that can help you, lets looks at some short cuts.

You can search Google and the other search engines looks for websites that offer free links.

Simply go to the Google homepage and type in ‘intitle:add url’ or intitle:submit url’. Have a look at the websites that are returned and see of any of them fits with what you website is about. If they do, then add/submit your url (website address) and your done - you have a new link. The quality of these links may not be great, but its a start.

Another way to start building links into your website, or backlinks is to simply ask people for them, a so called reciprocal linking strategy. You ask another website for a link and in return you’ll give them a link. The benefits of reciprocal linking are that you can target websites you feel add value to your website and you can target websites that have more authority than you and hence may be in a position to transfer some of their authority to you through a link.

So what other ways are there to attract links?

Ask you current suppliers and customers if they’ll link to you. If they agree, make sure you leverage this opportunity to the max. Give them the text for the link, rather than letting them just put in a www.mycompany.com type link.

Search engines look at the words in a link, if you have a keyword in the link, its an extra vote for you and that keyword.

For example, instead of the normal www.mycompany.com type link, ask them to put the following in;

<a title=”my keyword” href=”http://www.mycompany.com”>my keywords</a>

So, for Interleado, this might look something like this;

<a title=”Internet Marketing Service” href=”www.interleado.com”>Online marketing strategies for website owners</a>

In reality the above html looks like this: Online marketing strategies for website owners

So, try those linking strategies and next time we’ll look at software that will find websites for you to link to.

What about you? How do you get websites to link to you?