The Ultimate Set of Internet Marketing Tools?

That’s a very grandiose statement - The Ultimate Set of Internet Marketing Tools

What would be in the ultimate set of Internet Marketing Tools? What would you as a website designer or an Internet marketing professional want to see in a complete set of internet marketing tools?

Let’s start with the simple stuff.

I have a website that I’m managing for a client, www.example.com and I have a defined set of keywords [kw1, kw2...kwn] and my target country is the UK.

I’m an Internet Marketing professional, an SEO’er if you will (although I think the term SEO is much broader these days than simple on page optimisation tasks). I already use tons of tools, some free, some not free.

I’m sick of the crap that comes with the chosen territory, some of my daily issues…

• the constant reading (sorry scanning) of my Google reader for new updates to the SE algorithms (what’s changed, what’s new, how will my client be impacted?)
• the endless battle to justify hours worked on a particular project. The client pays X per month, so they get X hours on their website. The client wants X+X hours, but only wants to pay for X hours per month. How can I make them see all the work I do?
• are my free tools providing anything relly useful for client targeting outside of the US…?
• are my paid tools providing anything really useful for client targeting outside of the US…?
• how many hours do I spent each month putting together reports for the client? I’d like a tool that gives me a monthly report - and its all automated - zero input from me! I just provide the interpretation.
• I’d like to give the sales guys a polite response to their question.. can you just check this new site out, give it a quick once over and tell me what the issues are…?
• why do I need to know about competitors? Is this information just for me? Can I share competitor analysis with the client, would they be interested in their online competitors? Maybe? Might reinforce the amount of work their website needs..?

So, what would I look for in the Ultimate Set of Internet Marketing Tools? What is my wish list? Well….

1. Automated analysis of a website - give me the optimisation score and what the most immediate issues that need sorting asap!
2. I want page level reporting, tell me exactly what and where the issue is.
3. Authority score - what’s my client’s backlink profile? Who are they getting their links from and what does the keyword link profile look like, i.e. what keywords do other people use when they link to me? Where am I getting my links from, what countries? (Not my visitors - my links)
4. What’s my visibility like? Not in Google.com, but in my target country  -google.co.uk or google.ie or google.ca, or yahoo.co.uk, live.co.uk…etc
5. What’s the work load like to get this website into order? How many issues are there and what are they?
6. Give me a list of my keyword competitors and analyse them for me.
7. Analyse my chosen keywords for me and let me do further keyword analysis
8. Show me my social media profile for brand X or product Y
9. Let me develop and distribute press releases online
10. Give me project management tools so I can easily assign hours to tasks and generate invoices

What else would I like to see….

11. A simple dashboard that I can show my client and they instantly see what I’m doing
12. I want to be able to email this dashbaord or print off a pdf
13. What about customising the report, yep definelty want this
14. Naturally give me secure login and let me give a login to my client, I want them to feel they are getting value for money.
15. I want to know how often these tools are updated to take account of changes in the Search Engines.

What about you?

What functionality would like to to see in the ultimate set of Internet Marketing Tools? What really annoys you about optimising a website or getting improved rankings for websites you look after.

Having problems targeting certain countries? What about social media optimisation? Ever tried any of this? What’s the biggest consumer of your time - research on competitors? Keyword Anlaysis? Content writing? SEO?

How could the whole process be made easier? We’re always looking to hear from those who feel the pain on a daily basis.

Disclosure

We’re working on developing these set of tools. Have a look to see where we are in our quest for the ultimate set of Internet Marketing Tools.