Archive for 2008

The Ultimate Set of Internet Marketing Tools?

Wednesday, August 6th, 2008

That's a very grandiose statement - The Ultimate Set of Internet Software Marketing Marketing Tools What would be in the ultimate set of Internet Marketing Tools? What would you as a website designer or an Internet marketing professional want to see in a complete set of internet marketing tools? Let's start with ...

“I don’t know if Google can have a success if it doesn’t involve an algorithm”

Tuesday, July 15th, 2008

So says Kathy Sharpe when talking about Google's efforts to make video advertising work. Seems the guys over at Google are having some teething problems selling ads on YouTube. The success of Google undoubtedly was, and is, its ability to deliver both relevant search results for its users and also target ...

Microsoft overtakes Google and Yahoo as the number 1 search engine!

Tuesday, July 8th, 2008

No, you haven't misread the headline, Microsoft has overtaken Google and Yahoo as the number 1 search engine in the world. Hmmm, ok, so maybe that's stretching the truth a little bit and maybe it's something that'll never come to pass. But what if it does happen? What would it take for ...

What are Microsoft’s Future Search Strategies?

Friday, July 4th, 2008

So what happens now that the deal between Microsoft and Yahoo is dead in the water? Yahoo is off trying to build a relationship with Google and both Google and Yahoo are enhancing their search technology by building links with Adobe. You may get the impression that Microsoft is starting to ...

Flash is Evil! Well, maybe a little bit less these days…

Tuesday, July 1st, 2008

The idea of using Flash to develop a website has traditionally appalled all but the very dedicated Flash developers and having it was always a very big obstacle to getting any kind of decent rankings in the search engine. This is all about to change - maybe! Adobe has announced that ...

Internet Marketing – This site may harm your computer

Monday, June 30th, 2008

Interesting new functionality from Google today, at least I haven't come across it before. What happens when you visit a website that is infected by malware? You get infected right! You have no idea that your computer is infected and happily go on surfing the web unaware that the last website ...

How does the Google UK search engine work?

Monday, May 19th, 2008

Are the results you get back from the Google UK Search Engine radically different from the Google.com? How does Google determine what is more relevant for a UK audience than an Irish audience or a French or Spanish or German audience? If you take into account that localised pages get ...

What does a Google Custom Search Engine look like?

Thursday, May 15th, 2008

What does a customised search engine look like? Here's one to try out. Only 3 websites added; Interleado Search Engine Watch SEO Roundtable Put in a search below and see the results - took about 10 mins to setup and you can add more and more websites to it. Its definitely a way to ...

Search Engine Marketing Case Study – traffic up by 60%

Wednesday, May 14th, 2008

Here is a Search Engine Marketing case study about a hotel website that has seen an increase in traffic of over 100% year on year using the same techniques that are implemented in Interleado's SEO Business Intelligence Suite. This case study looks at the impact that focused changes had on a ...

Ignore PageRank but network like hell!

Sunday, May 11th, 2008

More and more commentators are writing about ignoring Google PageRank, that it's no longer that important when it comes to getting a good ranking. People have noticed that some web pages appearing near the top of some search engine results pages (SERPs) have a lower page rank than those further ...


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