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Is Twitter an effective Internet Marketing Tool?
January 22nd, 2009 | by Peter Cullen |It’s just been announced that Twitter usage in the UK has risen 10 fold according to Hitwise. But what does this mean? Who’s using Twitter? What are people using Twitter for? Is it a fad, used by techies? Do real people actually use Twitter? Can it be used effectively by businesses?
Let’s look at the first question – Who’s using Twitter? I have to admit that about a year ago I thought it was a social network used only by those who had way too much time on their hands and had a constant need to be heard. I had it nicely labeled and in its box. It was a silly thing, not much use in the real world and certainly not useful in the real business world.
Ok, hands up! I was wrong. The people using Twitter are the people I need to connect with. They are the people at the cutting edge in communications. It may have started as (and still may be in some cases) all about – ‘I’m going for a shower’ or ‘Taking the dog for a walk’ or ‘Time for bed’, but that’s changed.
Today, in my industry at least, it’s a place where you can connect with people, and in the business sense, connect with potential new clients.
I’ll share with you an example of this. I placed a news item on the IIA’s website recently promoting our latest advanced competitior analysis functionality.
A business saw the news item and promptly signed up for a free trial. A day later I got an alert from Twilert, a free service that notifies me by email if someone has mentioned a keyword that relevant to me on Twitter.
I was then able to see that the reference to our keyword was by the company who had signed up for the free trial. I was able to contact the person from the company and start a conversation.
It was much easier to connect this way than through email or a phone call. It’s hard to explain exactly why, but connecting through twitter seemed less formal – more genuine?
This example may be old hat to Twitters who’ve being using Twitter for a while now, but what about all those newbies out there who still think it’s a fad and will soon be consigned to the scrap heap.
Well, I’ve news for you, this social media website is a whole new way of engaging with your customers.
I recommend you jump in straight away!
But the way, it’s also a great way to meet people in your own industry – just search on a keyword and find people all over the world who have a common passion for what you do.
What has your experience of Twitter been? Have you used it in your business?
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19 Responses to “Is Twitter an effective Internet Marketing Tool?”
By FREE seo tools on Jan 23, 2009 | Reply
Thats true. If you can increase your websites conversion and traffic you can easily double your profits. Check out this ROI calculator om eziseo.com to see how much difference it can make.
By Keith Feighery on Feb 6, 2009 | Reply
Hi Peter
Stick a twitter connection on your sidebar – so readers can go in and follow you
Talk to you
Keith
By Justin Brooke on Feb 25, 2009 | Reply
Twitter is being used by a number of business organizations and individuals to advance their interests, so this tool is effective.
By Jeff Paul Internet Millions on Apr 1, 2009 | Reply
Hi! Great post! I was looking around for some thing like that on the net for my college studies. I’m also a part of Jeff Paul’s program. So I’m still kinda new in internet marketing
By seek knowledge on Apr 8, 2009 | Reply
Excellent i was thinking that this is a too much time taking process but i found it’s actually not.
By Jeff Paul on Jun 9, 2009 | Reply
Hey! Your post was really interesting. I was just searching around for material on internet marketing. I am new to Jeff Paul’s Internet Marketing and using his system in the promotion of my website. I liked your post.
By Make Money on the Internet on Jun 12, 2009 | Reply
Great post! I’ve been reading a lot about Jeff Paul and his products. I’ve been using his system for quite some time now.
By Peter Yexley on Aug 6, 2009 | Reply
It is refreshing to see posts that are unique and those that want to learn more about internet marketing can benefit. Excellent!
By Seo Services India on Aug 14, 2009 | Reply
Hi peter,
I think if used precisely with purpose than Twitter is the best source of social media marketing…Superb Post!!
By Link Wheel on Oct 29, 2009 | Reply
The main beauty of this plugin is to integrate Twitter from WordPress.
why should we use this twitter?
because of it’s flexibility.
By Tacneros on Nov 18, 2009 | Reply
Internet Marketing really helps me boosts my product sales by 10%. I mainly use PPC advertising to use my products.
By Net Millionaire on Nov 23, 2009 | Reply
I totally agree with you on the part that the people on Twitter are the ones every internet marketer should connect with! I mean, they are the most likely the ones who are adventurous and willing to try new things, so they are really the most perfect audience for any struggling product.
By Kim on Dec 11, 2009 | Reply
Up until now, the use of Twitter for marketing is still a controversy regarding it’s effectivity. I used it myself for my chiropractic marketing lately but it’s too early to tell the results.
By Jeff The Internet Marketing Guy on Jul 28, 2010 | Reply
Twitter is a very effective Internet Marketing tool. If you go to twitterfeed.com and add your RSS feed you can send a Tweet every time you update your blog.
By Peter Cullen on Jul 29, 2010 | Reply
thanks for the info Jeff!
By Jules Brisbane on Sep 22, 2010 | Reply
It can be I guess you just need to use it effectively
By Alex Horton on Nov 1, 2010 | Reply
I really enjoyed reading your post. All the points made are really quite true. Maintaining a light hearted tone and not letting the updates be automated is really key to twitter working effectively.
Here is some interesting statistics on the marked increase in corperate usage of Twitter:
- Twitter marketing jumped from just 3% of companies in 2008 to 49% in 2009. [Source:
Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009]
- 34% of SMEs surveyed felt they could use Twitter to monitor their competitors. [Source: O2
via Econsultancy Blog, March 2009]
Thanks again for your post.
Econsultancy has over 90,000 members. For in depth reports on social media check out http://ecly.co/aRTaMW for more info!
By James Nel on Nov 3, 2010 | Reply
Hi Peter,
I’m glad you’ve finally come to realise the increasing prominence and importance of twitter (and indeed many other forms of social media) to digital marketing! The facts speak for themselves and Twitter marketing has jumped from just 3% of companies last year to 49% this year. [Source: Econsultancy/Guava UK Search Engine Marketing Benchmark Report, April 2009] I’ve heard many stories (echoed by comments on this post) that twitter has been a very useful marketing tool.
For a wide range of statistical data as well as a report on the value of social media to business take a look here:
http://ecly.co/dwqNdN
James