Start tackling your SEO project with 3 Simple Steps
March 24th, 2009 | by Peter Cullen |Interleado have just added page level reporting to the ‘All in One SEO Workbench’ – SEO Software delivered as service.
This new functionality will allow search professionals and website owners to immediately identify the top 3 SEO issues that are potentially stopping their website from attracting more traffic.
The SEO Workbench currently analyses 20 SEO factors, the focus at the moment being on the analysis of backlinks, internal and external links and some content scoring factors. Additional SEO factors will be added on an ongoing basis through 2009.
What are the 3 simple steps…
Step 1
On the SEO Workbench dashboard, you can easily see what the top 3 issues, i.e.
Click on the issues you want more information on, let’s click on ‘Insert your keywords in your Title tags’.
Step 2
Next you can immediately identify what keywords are not in your Title Tag.
3 keywords are in the title tags and 7 that are not – there’s the first task to look at implementing immediately.
What about the 3 keywords that are in the title tag – can they be optimised further?
Get a deeper insight by choosing from a drop down menu, let’s pick the keyword ‘outbound telemarketing’.
You are presented with the following table – the target is to move all the ‘traffic lights’ to at least orange or ideally green.
This table shows you:
- At what level the URL is at, e.g. is it the homepage (level 1) or further down the hierarchy?
- Is the title tag unique, or are some of your title tags duplicated?
- How frequent is the keyword in the title tag
- How prominent is the keyword in the title tag, the closer to the beginning the better for your website in terms of relevancy and click through rate on the Search Engine Results Page (SERP).
- How long is your title tag – is it too long, too short?
When you are using the SEO Workbench you’ll find a short tutorial on how to construct a well crafted title tag just below the table shown.
Step 3
Implement the changes to fix the highlighted issues.
Done!
Each month as you work on your Top 3 Issues, your website will become better optimised and more relevant for your keywords.
The search/seo savvy professionals amongst you will have noticed that our service doesn’t cover all SEO issues – yet, – the top 3 issues are chosen from the 20 we analyse.
Some of the issues we highlight are low hanging fruit, like meta data, but some will be harder to tackle, like link building.
As Interleado progress through the year expect to see more SEO factors added, especially around content analysis and website architecture.
Visit our website to try the service out on your own website or a clients website.
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12 Responses to “Start tackling your SEO project with 3 Simple Steps”
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By rockseo on Jul 14, 2009 | Reply
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By jrhandbags on Jul 27, 2009 | Reply
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By Peter Yexley on Aug 8, 2009 | Reply
It looks impressive.
Personally, I would want to test drive it for a month or so to get the feel.
There’s a lot of SEO tools out there some very very good and others very very bad!
On the face of it, it looks good but the proof of the pudding is in the eating!
By missliu on Sep 8, 2009 | Reply
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