How To Do a Website Audit and Benchmark Your Website for SEO?

Have you ever asked the following questions about your website?

• How does it rate with the search engines?
• How does it compare with competitors?
• What tasks need to be done to drive more traffic for given keywords?
• What should I do first to get the fastest results from search engine optimisation?

These were some of the questions that prompted Interleado to tackle the challenge of devising an intelligent SEO software suite to help search professionals and website owners answer these questions. The software is called the “All-in One SEO Workbench”

How Can  SEO Software Do This?

From years of practical experience in implementing SEO projects and extensive research into the rules used by the search engines, we devised a scorecard to measure how a website stacks up with the search engines for SEO excellence.

The scorecard is built using a rules based approach that analyses 20 of the most important factors that search engines use to determine the visibility to give to a website for specific keyword search phrases.

What Are The Most Important Factors?

These fall into the following 2 categories:

• Offsite factors related to external links
• Onsite factors related to the site architecture and content

By analysing these factors two key scores are computed based on a set of weightings and rules designed to replicate as closely as possible the actual logic used by the main search engines. These are called the “SEO Score” and the “Visibility SCORE”.

The SEO score consists of two sub elements, The Popularity score and the Content score.

What Is The Popularity Score And How Is It Calculated?

Search engines like Google and Yahoo rank websites according to many criteria. One of the main criteria used to rank websites is by how much authority they have.

Authority is calcuated by how many websites you have linking into your website and the authority of those websites.

The more links you have from authorty websites, the better your chance of getting a good ranking and more traffic.

In all a total of 10 factors are measured to calculate the popularity score.

What Is The Content Score And How Is It Calculated For Your Chosen Keywords?

Your website is scored against an increasing set of key performance indicators. These factors are ranked in order of importance and you’ll see the top three (on the dashboard) that are impacting on your ‘organic’ visibility.

Your content score is influenced by the text on your website as well as your website design and configuration.

In all a total of 11 factors are measured to calculate the content score.

So What Are The Business Benefits Of Benchmarking?

The software will crawl your website and will do a site audit and give you a report to:

• Identify, the top 3 SEO areas you should be focusing on.
• The individual pages with issues and tips on specific content changes that can be made to achieve better SEO results
• Quickly recognise which of your top keywords your website is not optimised for.

This gives you a step-by-step plan of the most important onsite SEO issues to fix (and it also tells you how to fix them).

It also identifies issues in your external links and enables you to see what external links your competitors have and how good the are.

You can then do the SEO work yourself or outsource it to a consultant.

If you wish to try out the software you can open a free account with Interleado for a 30 day trial.

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