Body Text: Where to Use Keywords for Better Search Results?

Where should you place keywords in your body text?

What happens when a search engine indexes your website?

How do search engines know what are your top keywords?

They have to rely on what they find on your web pages. So, let’s look at the different elements of your web pages that determine how the search engines rank each page.

How To Place Keywords In Your Website Body Content:

Search engines look for keywords and key phrases in places where you tend to emphasize key points. Consequently keywords used in these locations will get you better organic search results.

Keywords in Prominent Page locations:

Keywords used in Page Titles are of critical importance. If you think about it this is a logical approach since the title defines the page content, those words carry more weight than do words found in the body text.

The next most important keywords placement positions are locations that describe a group of body text sentences. These are keywords that that define entire passages (such as Page Titles, Chapter, And Section Headings).

These locations consist of headings, pictures, tables, frames, and forms and of text paragraphs. Therefore, we can include Keywords and Key phrases within <p> … </p> , <img alt=”keywords”>, <H1>…</H1>, <H2>…</H2>, <H3>…</H3>, <H4>…</H4>, <H5>…</H5>, <H6>…</H6>, etc.

In case of tables, frames and forms you should use Keywords and in the headings.

Keywords in the Main Body Text:

Remember, to include targeted keyword phrases in the first paragraph of the body text since some search engines use the first few lines of web page if there is no content in the description tag. This is very important since it will be displayed to potential visitors in the search result listing.

Starting the body of page with an image is also not a good idea, since most search engines can’t read images although some engines can read Alt text of that image.

The keyword usage in body text should follow two golden rules – Keyword Prominence and Keyword Proximity.

Keyword Prominence:

This refers to how close keywords are to the start of the article. The keywords that are closer to the title are considered more important than those located lower down on the page. If the first paragraph contains relevant keywords then the web page has a better chance to rank well for these search terms.

Keyword Proximity:

Keyword proximity refers to the closeness between your keywords on the page. In general, the keywords that are closer to each other are considered to improve the relevancy of that particular page.

What About Keywords In Your Blog Content:

Remember that keyword rating is heavily geared to identifying the use of similar keyword phrases in the in the site as a whole rather than in an individual blog post.

By using an active blog, this should not be an issue as you’re going to be writing about the same topic areas over and over again.

In the case of a blog my advice would be:

• Use key phrases in the blog title
• Keep them as close to the front as possible
• Do keyword research to find the best keywords to place at the start of the title
• Do not exceed 65 characters including spaces
• Use sub headers with embedded keywords
• Make sure that keywords in the body text are in the first paragraph
• Use your keyword in blog tags

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