How To Build BackLinks Through Social Media!

I suggest that you start by signing up to various social media sites and setting up your personal profile. This will automatically create a link from your profile to your own web site or blog.

Next, you need to understand a few basic principles about social media.

Why is Social Media a Good Starting Place?

Social media is a good place to implement a link building project for two reasons

1. When you create a profile or build a link or a tag  on a social media site, it enables visitors to view a page on your website or blog. This will drive organic traffic to your site.
2. These links may be used by the search engines to assign a page rank to your website depending on whether the social media site backlink has an attribute called “NoFollow”.

The result is you obtain two possible  benefits from this:

-         More visitors

-         An increased search engine ranking from these backlinks with a “DoFollow” attribute

What is DoFollow?

It is simply a term given to web pages or sites that are not using “NoFollow”.

Squidoo has an excellent list of websites that have a “DoFollow” link policy

The type of sites included in this list cover social networking, social bookmarking and article submission. Because of the double advantage of more traffice improved Page Rank, it would be a good idea to focus initially on building links from DoFollow sites.

Why is Anchor Text Important?

Another benefit of focussing on DoFollow links is that they can help improve the ranking of embedded keywords in the links.

If a website links to you like this:

http://www.interleado.com/

That’s a good link, but it’s much better to have a key phrase embedded in the link like this:

Drive More Website Traffic

What About “NoFollow”?

A “NoFollow” attribute on a web page will ensure that Google does not follow that link and will ignore the link when calculating the Page Rank or “Link Juice” factor for that web page.

Typically no follow is used for blog comment s to prevent spammers from gaining any kind of Link Juice advantage by inserting a link on that page.

As a result of the widespread implementation of “NoFollow” on many social media sites, gaining Page Rank from link building has become much more difficult in recent times.

How to Get Around the “NoFollow” Link Juice Problem?

Kaz points out that Many Social Media sites will offer you the ability to set up an RSS feed in your account or profile. This normally displays the links you have bookmarked within the RSS feed. There should be no Nofollow tags inside the RSS feed.

Plus when you submit your RSS feeds to the major aggregators you should find that the contents of your feed don’t have any NoFollow tags.

You get an additional benefit since the aggregator sites tend to have high page ranks in Google.

Check out this useful post by Rok Hrastnik on Getting the most from your RSS feed.

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