How To Promote Your Blog and Increase Readership?

October 28th, 2009 | by BillEgan |

In a recent survey ProBlogger analysed what readers want to learn most about blogging.dreamstime_10229377

Surprise surprise…Top of the list was a desire to increase readership and subscriptions.

A question I give a lot of thought to is how do blog publishers expand their base of readers?

I notice loads of blogs that have good quality content but low Alexa rankings which indicates that they are not very popular.

I have come to the conclusion that if you want to grow your readership you need to focus on the following areas:

  • Chose your niche
  • Create relevant quality content
  • Produce easy to consume content
  • Optimise your subscription process
  • Promote your blog consistently through the right communication channels

Choosing Your Niche

Firstly you need to decide who you are writing the blog for

If you check out the top 10 worldwide SEO blogs, you will find that:

  • SEO Chat Has tons of tutorials  resources, forums and chat. Caters mainly for web professionals.
  • Search Engine Guide is an educational web site aimed at translating the search marketing world into something that small business owners can understand.

Creating Quality Content Relevant For Your Readers

Quality content is the one and only reason why readers will visit your blog repeatedly and eventually want to subscribe.

What is quality content – it is material that readers like and want more of.

For example if your blog is aimed at giving tips or educating readers you better have good advice that may not be that widely known and lots of it.

Be sure never to publish duplicate content. Search engines only want original content that has not been published elsewhere. The search engines only index a particular piece of content once so duplicate content is at best a wast of time and possible will get you penalised.

If you have a blog topic that runs to say 800 words and you also want to publish it in say ezinearticles.com. Make sure you re-edit the test to shorten the article to around 300 words and re-edit the sentences to use plenty of different verbs an adjectives.

Unlike print media, a blog content can be composed from a combination of text, graphics, animated graphics, video and sound.

Therefore quality blog content can be defined broadly as the ease of reading and interpreting the information being communicated. This includes a number of factors including the words and images used, formatting, placement, font size and color.

Making Content Easy to Consume:

Think about using a few tricks from journalism:

  • Develop Good Headlines
  • Lead with an attractive photographic or graphic
  • Use sub headers to separate different sections of your post
  • Use quotes to verify your opinions or act as the basis for a new section
  • Don’t be afraid of using links to other sources of information which you may summarise or expand on

Breaking the post up will make it easier on the human eye

Use a font type and size that is easy to read. Among those available, the most used fonts on the Internet are Times New Roman, Arial and Courier

I recommend a minimum size of 10 for Arial and 12 for Times New Roman. Use larger sizes for Headers to suit your preference.

Optimising The Subscription Process

Copyblogger conducted an experiment that increased the blog subscription rate by 254%.

The secret was to replace the more traditional call to action format.

Subscribe by email” or “Subscribe by RSS”

By using a different approach with a more descriptive call to action:

Get SEO Tips by Email (I recommend using FeedBurner to manage that)

Get SEO tips by RSS

Don’t forget video – If you have videos you should consider giving people an option to subscribe to your videos?

As regards audio – there are programs that will automate the process of stripping video down to audio.

This will give you another channel – podcast subscriptions. Remember no one can subscribe to a podcast you aren’t creating audio content.

PromotingYour Blog Consistently

In addition to subscription requests in each post, you should consider

Adding a link to  it to your email signature and your business cards.

Be sure your blog link is inserted in your profile on every social media network that you use. I recommend Facebook, Twitter, LinkedIn, Reddit, etc.

Do the same with article sites such as:

Ezinearticles.com

Articlebase.com

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  1. 6 Responses to “How To Promote Your Blog and Increase Readership?”

  2. By Dotty on Oct 29, 2009 | Reply

    Great list if tips for Bloggers. It can be carried one step further: this would also apply to general websites. I see so many websites that either have no relevant content or they have so much unorganized content that reader leave running.

    Thanks for your hard work on this.
    Dotty

  3. By facundo on Oct 29, 2009 | Reply

    Good article Bill. I would also add: Have a strategy on Twitter so that your following “spreads the word” on your posts. Also, submit your RSS to the different agregators available. finally, if you believe your content is good and you are also part of different LinkedIn groups, you can ask the groups administrators to add your RSS feed to the group’s news (if relevant of course).

  4. By BillEgan on Oct 29, 2009 | Reply

    Dotty, thanks for your comment.
    Some other suggestions I received include commenting on other popular blogs in your niche and asking for reciprocal blog posts – i.e guesting bother bloggers on your blog for a similar agreement from them

  5. By BillEgan on Oct 29, 2009 | Reply

    Facundo, thanks for these additional points. My only problem with Twitter traffic is that it seems to have a much higher bounce rate and a lower time on site than most other sources. What has you experience been in this regard

  6. By facundo on Oct 29, 2009 | Reply

    Yes, you are right Bill. I guess the key is to carefully connect to people so that the domino effect is more effective. I doesn’t really apply to mega-twitter-marketers with 10k followers (unless you don’t mind the bounce rate!)

  7. By Technology Blogged on Dec 15, 2009 | Reply

    Completely right :)

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