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What Should You Think About For Better Online Sales Conversion
November 10th, 2009 | by BillEgan |Here are some tips for optimising your conversion rates. 
What Key Factors Impact Selling Online:
By selling online I mean using a website to drive new business into
your sales funnel.In the case of some products or services this can involve the full sales cycle leading to closing the sale online. However in other cases the website will act as in information or learning resource with the actual sale being closed offline or over the phone.
In either case the website needs to do the job of qualifying prospect.
Here is a summary of 5 Key factors that will need attention if you wish to optimise your online sales pipeline:
What About Closing The Sale?
You will need to consider factors such as
- How to present your price and when?
- How to build trust and confidence?
- How to streamline the actual ordering process?
- How to minimise friction when closing the sale?
This is an area of huge importance and it is where many websites require a major effort for improvement. Find out more about what you can do?
How To Maximise Online Conversion?
Getting people to convert to customers is something that provokes a lot of noise on the blogosphere. I guarantee you though that 90% of websites don’t have a good handle on their conversion ratios and a strategy in place to improve their numbers.
So, in this post I’ll go through some common sense strategies for getting more people to become your customers as a result of visiting your website.
The most common mistake of having a really low conversion rate is getting the wrong people to view your website.
This may be as a result of using the wrong keywords on your website, or not understanding what your customers are really looking for.
But lets assume for the purpose of this example that someone arrives at your website and that they are both are in the market for your products/services and you are offering them what they actually want.
Think About Usability vs Pretty Design?
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle as well as from your own” – Henry Ford
The ‘other person’s point of view’ .
When visitors come to your website, what is their point of view and can you ’see things from their angle as well as from your own’? It’s not easy…
Don’t Forget Image Optimisation:
One of the most overlooked aspects of SEO is images. Most websites and particularly e-commerce sites have lots of images but few actually optimise them for search engine indexing. However the images should also be optimised for human visitors to help drive more sales conversions.
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2 Responses to “What Should You Think About For Better Online Sales Conversion”
By Eric Goldman on Nov 11, 2009 | Reply
This is a good start to the process of online lead conversions. I call this Inbound Marketing and what it needs is a good suite of automation (IMA) tools to make it work well. If you wish to learn more about it, feel free to download some of our white papers or use site’s tools to make some calculations.
You can find them at http://www.inbound-marketing-automation.ca, and in particular, I suggest you begin with the high level papers on Marketing 2.0 and how to implement it: http://www.inbound-marketing-automation.ca/blog/2009/08/04/another-white-papers/, and 7 Steps to boosting profits using SAMA (Sales and Marketing Automation): http://www.inbound-marketing-automation.ca/blog/2009/08/04/seven-ways-to-boost-profits-using-sama/
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By BillEgan on Nov 11, 2009 | Reply
Eric, thanks for your feedback, I will definitely check these out