6 SEO Tips And Tools on How to Turbo Charge Your Website Marketing
November 16th, 2009 | by BillEgan |A previous article dealt with seo tips on how social media can help boost your organic rankings.
This article focuses on why a web site can in many ways be compared to a retail store.
When you open a shop you have to go through the following steps to build your retail business:
- Learn about the retailing business
- Store Decoration and Fit-out
- External signage, advertising and promotion
- Staff training in how to serve the customer
- Staff sales training for closing, cross selling and up-selling
- Engaging with the customer when they visit the store and close sales
The Life Cycle of a website involves the following stages:
- Learn about marketing your site
- Initial design and site construction
- Keyword research to identify relevant market niches
- Website audit to identify optimisation work needed for selected keywords
- Promotion using social media
- Promotion through a company blog
1. Where To Learn About Internet Marketing
Here is a useful ebook from Interleado crammed with Free seo tips:
AWebsite Owners Guide to Generating More Business on the Internet
2. How To Handle Your Initial Design And Site Construction
This is something you should not attempt to do yourself unless you have the necessary expertise. Good design and usability are critical if you want to succeed online.
3. Going About Your Keyword Research
Here are 2 tools that you can use:
4. Tools To Audit Your Website And Help With SEO Implementation
Check out Interleado’s All-in-One SEO Workbench to help with:
- Keyword research
- A website audit
- Onsite seo optimization
- Tracking competitors
- Building external links (Offsite optimization)
- Reporting keyword ranking
Other tools that you may want to check out include:
Website Optimiser is an easy-to-use tool for testing site content that delivers actionable results.
Below are just three of the many benefits that testing brings.
Listen to your visitors
Testing makes it easy to get direct feedback from your site visitors. Our five minute demo explains how.
Increase conversions
Testing makes it easy to increase your site effectiveness and visitor satisfaction, which leads to higher conversion rates and a higher return on your investment.
Eliminate guesswork
Test landing pages to find out which works best
With Website Optimiser, you can try any combination of content to find out what leads to the most conversions. Clear reports will tell you what worked the best.
5. How To Fast Track Promoting Your Website With Social Media
It is widely known that one of the best ways to improve your keyword and page ranking with the search engines is to improve the authority of your content.
Social media is one of the best ways to do this by having people vote, comment and place back-links to your content from social media websites.
One of the difficulties of doing this on a wide scale is the significant time it takes.
I have discovered a community that seems to have a means to help you do this. This is the Social Media Science community, which combines the following elements:
- Collaboration of members to help each other by posting comments, voting and syndicating content on various social media websites:
- A Tool that automates much of this work and enable the work to be scaled up and done more quickly
All this means that you can achieve two desirable marketing objectives very fast:
- Drive more traffic from these social media websites
- Improve your keyword and page ranking with the search engines
Check Out This White Paper From Social Media Science To Find Out More.
6. A Tool to Provide Increased Online Sales Conversions
This is a very exciting method of building trust and getting your product or service message across. It can be used for cold calling or for tracking and interacting with visitors to your website.
Check Out Unlock The Game And Find Out How It Works
It consists of a methodology and toolset for starting new conversations with prospects without you feeling rejected or adding any sales pressure to your visitors, Unlock The Game gives us all the answers to a natural way of engaging new prospects on your website and over the phone.
If you have found this blog post useful you can read another seo tip below:
SEO Tips – The Top 10 On-Page SEO Tasks To Do and To Avoid
If you enjoyed reading this:
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4 Responses to “6 SEO Tips And Tools on How to Turbo Charge Your Website Marketing”
By MikeY on Nov 18, 2009 | Reply
A very interesting analogy. Read it start to finish. Two links are broken…
A Website Owners Guide to Generating More Business on the Internet
Check Out Unlock The Game And Find Out How It Works
By SEO Sheffield on Aug 6, 2010 | Reply
Hey guys. Thanks for another well-written article. I checked out the Social Media Science software. Looks too good to be true. Any chance of an honest review? They seem to have optimised very well on the web for “Social Media Science Review,” and it may just be my naturally suspicious nature, but it smells like a scam to me!
Sam
By Peter Cullen on Aug 10, 2010 | Reply
@Sam Interesting question Sam and to be honest the jury is out on the success or otherwise of that software. We tried it for a while but I wasn’t convinced that it was doing what it was supposed to. Still, I think you should try it for yourself and come to your own conclusions.