SEO Tip – How Social Media Marketing Helps Organic Search?

Have you been experimenting with social media to find out how you can use it for business?

Are you looking for a tip for using seo to generate sales from social media?

Are you seeing lots of ways that it can help big brands but asking – How can it help the smaller business in generating more sales?

And what about the heavy workload and time dependencies involved – is it worth all that effort? Can it be used in the sales process? If so how and where can it play a role?

Where Does Social Media Fit In The Sales Cycle?

The sales cycle typically involves the following three stages:

1. The Research Stage

• • This normally involves broad research by buyers to educate them on what is available and who are the best companies to consider.
  • Starting with online and some offline research followed by downloads of information for further study.

2. The Brand Awareness and Reputation Building Stage

• • During this research and prior to any decision to purchase anything, buyers will be alert to pick up information on who they should short list when (and if) the time comes to buy.
  • Buyers may be open to receiving helpful information but will be put off at this stage by sales messages from vendors telling them about the benefits they can offer. This is the traditional sales approach and it is becoming less and less relevant for the more sophisticated online buyers of 2009 and beyond.

3. The Buying Stage

• • In some cases and for commodities this may happen relatively quickly
  • For example if you are buying a printer cartridge you may not start researching until you have just about run out of ink
  • In other cases the buying decision can take many weeks or months.
  • For example a web designer thinking about adding search marketing to their service portfolio will have many considerations to think about:
    • Issues around staff training or hiring
    • Length of the learning curve to get someone skilled in seo
    • Productivity tools to minimise operating costs
    • Push back from clients on pricing
    • Difficult of convincing clients about the Return on investment
  • Drive targeted traffic to a website or blog with no advertising expenditure
  • Higher search engine visibility than your competitors
  • Higher search engine rankings
  • Attract relevant inbound links from other websites
  • Generate qualified leads for your sales pipeline

So How Can Social Media Deliver The Following Benefits?

• Drive targeted traffic to a website or blog with no advertising expenditure
• Higher search engine visibility than your competitors
• Higher search engine rankings
• Attract relevant inbound links from other websites
• Generate qualified leads for your sales pipeline

The Answer Is Content Syndication

Content syndication involves getting your content into multiple channels of information and distributed through many other sites on the internet.

The content can be free reports; audio, video, press releases or new blog posts. The benefits gained from this are twofold:

1. You will drive more traffic to your website.
2. Your website will earn increased page ranking for keywords that are optimized in your content.

I will deal in later posts with how you can go about this.

If you have found this blog post useful you can read another seo tip below:

Top 12 SEO Tips To Optimise Your Website Content For Organic Search

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