Comments on: Search Engine Optimization Tips: Developing A Strategy For Balancing Paid vs Organic Search

By: Cameron Rogers

Cameron Rogers — Wed, 23 Jun 2010 03:17:27 +0000

Well, organic SEO is the way to do it because you won’t get banned by major search engine.*,,

By: Dong Assum

Dong Assum — Wed, 28 Apr 2010 15:35:51 +0000

i am a newbie in Search Engine Optimization but i think that the submission of articles in article directories is one of the best ways to gain backlinks. .

By: texasseo

texasseo — Sat, 09 Jan 2010 10:29:02 +0000

So take the “paid” it’s a sort of investment.

By: vishal

vishal — Wed, 16 Dec 2009 18:24:17 +0000

Excellent blog post Bill.

I think this post serves as a thorough primer for those, trying to understand the nuances of organic and paid search.

I think there’s something like a direct relationship b/w investments made on PPC to its CTR (click through rate).
That is something well attributed by a low % CTR of 25 for paid campaigns.

Glad to connect Bill. Look forward to such enriching thoughts in near future !

By: Meg Walker

Meg Walker — Wed, 16 Dec 2009 15:09:35 +0000

If budget allows, it is best to pursue both PPC and SEO – and assure you are doing those in concert. There is a 20% greater likelihood that someone will click one of your positions (paid / organic) vs. someone else’s if you have both. Also important to understand is that people are getting savvy – if they are looking to buy something, they are more likely to click on an ad – since the language and associated activity is more commercial. If they are researching, they are more likely to click on a natural result.

It is my experience that conversion rates per click on organic results are lower than those on paid – specifically because you have so much more control of user experience on paid landing pages than you do on organically well-ranked pages (where if you modify enough to control user experience in the same way, you will most likely lose your position).

By: Joseph Keith

Joseph Keith — Wed, 16 Dec 2009 14:55:54 +0000

Bill,

Great Article! I agree with the combination approach especially if, you have a young domain name or NO current Internet Marketing strategies in place.

Another good reason to have a combination approach is that your PPC campaign gives you a better idea of how your Title Tag should read. Customers do not just click on top page results; they will also scan across the titles. If they do not find what they want, they will likely rephrase their search.

Take a look at this article from SEO Book, is titled Borrowing From PPC. I came across it a couple of days ago and it explains is more in detail.

http://www.seobook.com/borrowing-from-ppc

-Joseph (WebSEORecruiter)