What Can You Expect From Interleado.com in 2010?

Jan has just ended! WOW – that was a fast month! before it gets any later, I like to jot down a few goals that Interleado is planning to achieve this year;

1. Further develop the SEO Workbench. We’re always getting requests for new functionality, here’s a list of new functionality that we’ll be focusing on,  in roughly the order that they are listed;
   • Develop functionality that allows users to set-up accounts for their clients that gives them a separate login.For SEO professionals this  will enable users to give their clients their own separate login to view all historical reports and allow configuration of the domain under analysis if they wish.
   • Further development of Interleado’s learning centre, to include more video, articles and podcasts for beginners, advanced and business owner/mangers.
   • Complete the first cut of the social media monitoring in the SEO Workbench reports. Social Media is already available in the Website Profiler, so we’ll be extending that into more comprehensive reports.The social media websites that we’ll be initially tracking are YouTube, Twitter, Flickr, Digg and Delicious  – this functionality has been pushed back in 2009 due to our focus on performance and evolving the architecture of the core service.
   • Include sitemap and image analysis in the overall content analysis.
   • Integration of the Wordtracker Keyword analysis tool into the SEO Workbench.  We believe that integration with Wordtracker will give our users a more comprehensive overview of the keyword landscape.
   • Update the Website profiler to include more useful data on keyword popularity
   • Enhance the Keyword Analysis page within the SEO Workbench to give more valuable data on keyword competitiveness and  popularity.
   • We also want to start embedding some web marketing tools into the website. Some of these tools may be focused on SEO, but we’d also like to start looking at the bigger picture in terms of how the search engines are pulling in data from multiple sources, e.g. video, real-time search – twitter, news feeds, PPC, Google Products, Google Local Search.
     Also some tools that are more focused on the task of actually managing all the activities and costs that are sunk into an online marketing campaign.
   • Some more focus will also go on Bing as it starts to feed Yahoo with their search results.
   • Performance updates – we plan to improve the performance of the SEO Workbench by evolving the architecture behind the scenes. Are our usage is growing, so the service has to be able to handle the increased demands
   • Although our service is a delivered using the SaaS model and therefore puts more of the risk and control onto us the service provider, we want to start giving you the user more control, in terms of when reports are run.As you know the model currently used is that the more comprehensive SEO Workbench reports are run once a month. This seemed like a reasonable time frame as search engine results pages (SERPs) tended to change slowly. However, we realise that today SEO projects change quickly and users need updated data more frequently.
   • Re-design the front end with the focus on increased usability and more intuitive interfaces.
   • Develop a full API to allow data to be re-used by third party developers.
2. Develop a world class managed services division that works strategically with website owners and internal marketing departments to  implement successful online marketing campaigns.

   Key to this development was the realisation that, from working with hundreds of businesses in 2009, having the information in front of you of what’s wrong with your website is only half the story.Having the resources to implement changes and  getting strategic analysis of a firms overall online strategy is also key. We found there is a very clear gap for businesses when it comes to knowing there are issues with their  SEO and actually doing something about it!

We’re always looking for feedback on what our users are looking for. Do you have any burning SEO related issues that you’re looking to fix, or automate?

What about CMS providers, are you looking to integrate an intelligent SEO solution for your clients, something that is going to differentiate your offering? Give us a call and tell us about your requirements.

Website owners – have you viewed an analysis of your website yet? Get your analysis now and let us help you achieve your goals in 2010!

Related posts:

1. Get 6 months free SEO analysis for your website from Interleado Find out why your website is not ranking well...
2. Interleado.Com short listed for the Irish Web Awards 2009 Interleado has been shortlisted for ‘Best New Web Application/Service’...

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