Learn SEO And Discover How Content Syndication Can Improve Your Website’s Authority

What is Content Syndication?

Content syndication is a method by which web content can be distributed across many other sites.

The most common way of setting this up is by creating web feeds to provide subscribers a summary of a website’s recently added content.

Content or web syndication can also be implemented by licensing website content so that other websites can access it.

Feeds allow visitors to subscribe and obtain regular updates delivered automatically via a web portal, news reader, or by email.

The most common content suitable for syndication includes:

• Blog Posts
• Social News
• Forums
• Videos
• Audio  (such as mp3 files & podcasts)
• Press Releases
• Articles

Remember if you study and learn seo you can use all this content to boost your keyword rankings and drive more relevant traffic to your website throgh search engines and social media.

How can you publish your feeds?

If you have a website, blog, audio/video content, or even photos, you can offer a feed of your content as an option. Choose a feed reader and set up an account (we use Feedburner) and add a subscription button to each blog page.

How do you read feeds?

There are more than 2,000 different feed reading applications, also known as “news aggregators” (for text) or “podcatchers” (for podcasts).

Why Is Content Syndication Important For Internet Marketing?

As part of an integrated Internet marketing program, online content syndication can:

• Generate more website traffic
• Improve search engine rankings
• And increase brand awareness.

This will result in more targeted, qualified traffic that converts to sales and quality inbound links to deep pages on your website or blog.

When people engage in search activities on the Internet, they are often seeking very specific information. Typically the information they seek is relevant to them and should be predominantly Educational, Newsworthy or Entertaining.

Only a very small percentage of searches are ready to buy and open to sales messages.

So the first step in the marketing cycle is to engage visitors with relevant information that meets their search criteria.

If they like this information, they are more likely to subscribe to obtain ongoing information updates and become a ready source for step 2 in your sales funnel.

By syndicating all of your best and high demand content you can greatly increase the potential that it will go viral and drive more traffic and increase your search engine rankings.

What Are The Elements That Make Up Content Syndication?

First, I cannot emphasise enough the importance of creating content that is:

• Educational
• Newsworthy
• Entertaining

Remember that most searchers are not in the buying phase at the start, they are researching to build their knowledge and answer specific questions.

However if you do some sample searches you will find that most content returned by a search is aimed at making a sale. Now this type of content is increasingly ineffective and unlikely to achieve the desired sales results unless the searches are for someone looking to buy.

For example this could be the case if a search is done for “Best Value Nokia mobile phone deals”.

However a search is more likely to be something like “seo software”. This type of search represents someone looking for information on the various types of software that is available. It will probably be followed by an extensive comparison of features, support services and prices. Perhaps it will then be followed by a trial or an evaluation period before the searcher is ready to buy.

If you prepare content that meets the immediate need for information, they are more likely to consider your product or service.

If you can deliver the right content to meet this need you have a better opportunity to create brand awareness for your offering and capture and retain their attention until they are ready to purchase.

Your ultimate business objectives are:

• To nurture them
• To convert them to become customers
• To deliver services that retain their satisfaction
• So that they become life long customers.

So What About a Content Syndication Strategy?

I would suggest that you consider a content syndication strategy involving the following 7 steps:

1. Create high quality non-sales oriented content that is Educational, Newsworthy or Entertaining aimed at your targeted the niche.
2. Build a Content Syndication Network of like minded people who are interested in this niche.
3. Syndicate your content by placing it in front of these people.
4. Make it simple for them to subscribe to your content
5. Use an opt-in process to give them a relevant benefit in return for their email address
6. Keep your subscribers and opt-in prospects informed of future content that you publish.
7. Include a link to your sales page at appropriate intervals in your autoresponder email sequence.

What is the Best Way to Develop and Publish Your Content?

If you are serious about developing and syndicating content you will definitely need a blog.

Here are 6 Reasons why you should consider setting up a Blog. On the other hand read these 5 tips to avoid failure before you plunge in.

I would recommend using Wordpress for the following reasons:

• It is easy to install
• It has lots of style templates to choose from
• It has plenty of useful plug-ins such as a feed tracker to check how many people subscribe to your blog and a basic forum add-in.

I would not recommend using a hosted blog platform as you will not gain the SEO benefits from a blog that is not integrated in your domain.

But the real secret to an effective syndication strategy is to add lots of fresh content. Providing you promote this properly, it can act like a magnet on your site, attracting new visitors every day and giving you the potential to convert those visitors into loyal followers and eventually into paying customers.

Adding new content is the starting point, but you need to know how to just how to place it in front of potential visitors?

Here are some tips:

1. Set up a Feedburner account to allow your feed to be easily accessed.
2. Share your feed on your various social networks. Many social media sites can read and publish your RSS feed to your friends, followers, and fans.
3. Submit it to multiple RSS submission directories.

Many social networking sites will display your RSS feed it as a status update on your social media profiles.

For example Interleado use Twitterfeed to publish our blog on Twitter and Facebook.

Another option is to submit your new content posts to social bookmarking sites such as:

• Delicious
• StumbleUpon
• Reddit.com
• Digg

How To Build A Content Syndication Process?

If you want to be effective in the new Internet age then you must work to build a process that delivers your content to all the right channels.

I would suggest the following three steps

1. Publish new quality content that is not a sales page
2. Syndicate that content to several social media sites with a large market share, e.g. Digg, Reddit, Stumbleupon.
3. Increase the visibilty of those syndications by gathering comments, votes, diggs on each blog post, article etc. You can join a syndicate called SYNND that will do that for you on a quid pro quo basis.

You can join various social media sites such as Linkedin or Facebook and identify relevant interest groups. By carefully constructing your profile and engaging in discussions you can identify and contact people with an interest in your market niche.

If you are successful in placing your content in front of them, they can syndicate or re-tweet your content to other websites and portals.

But What About Duplicate Content?

You should be aware that Google doesn’t like duplicate content.  Although Google assure us that you don’t get penalized for having duplicate content.

So why has content syndication been criticised?

Well would you like it if your content was displayed on a Google search from a website with a higher ranking than yours – some people object to this.

In my view as long as the article contains an attribution link to your site you should be happy. In most cases content is syndicated in summary form with a link to the full artricle on your website.

A Few Tips On Avoiding Content Duplication Problems

1. Always wait until your content is indexed by Google before seeking syndication. This is because Google will only index 1 piece of content that is duplicated.
2. If you conclude a syndication agreement with another site be sure to change enough of the content to ensure that it is indexed as original content and not identified as duplicate.

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