Search Engine Keywords – Simple technique for finding keywords for your business.

Monday, September 27th, 2010

One of the most mis-understood and important tasks when it comes to marketing your business online through 'organic' channels is keyword selection. Businesses tend to have a very one dimensional view of what keywords they should be targeting and tend to think in terms of what they already know. The most ...

Posted in keyword research | 3 Comments »

Google Instant – Massive Impacts on SEO, PPC, Searcher Behavior??

Thursday, September 9th, 2010

Google has just launched their latest UI update, called Google Instant. What are the implications of this latest roll out for both those involved in providing search related services (SEO, PPC, Social Media) and for businesses dependent on Google for life giving traffic? First of all, what is Google Instant? As Johanna Wright, Director of ...

Posted in General, Organic SEO, SEO | 2 Comments »

From Link Building To Link Marketing – An Evolution In Strategy…

Tuesday, September 7th, 2010

What's the difference between Link Building and Link Marketing and why could an understanding of the difference make a big difference to your bottom line? There is a very good overview of what link marketing might look like from Eric Ward over at Search Engine Land. What do you think about when ...

Posted in General, Links | No Comments »

Getting ‘follow’ links to your website – Is it getting harder?

Monday, September 6th, 2010

With the likes of Twitter and Facebook having the 'no follow' attribute set on their website, and more and more bloggers setting the attribute to avoid getting spam comments, how are you to get those all important follow backlinks to your website? This was the question posed to Matt Cutts over on the ...

Posted in Links, SEO | 1 Comment »

Determining User Intent – What are people really searching for?

Sunday, September 5th, 2010

When a searcher types in 'bicycle rack' are they looking for the type that goes on your car, or are they looking for the one that you can lock your bike to when out and about? What do people mean when they say, 'I'm looking for a bike rack?' We were ...

Posted in Content | No Comments »

20 Questions Marketing Managers should be asking about their Online Marketing Strategy

Saturday, September 4th, 2010

It's very easy to get caught up with getting a website launched and agreeing on the content, any content, just to get the site launched. After a site is launched many companies get caught up withe bottom line numbers, i.e. how much revenue are we making from the website in ...

Posted in General, Online Marketing | No Comments »