Archive for the ‘internet sales conversion’ Category

Website Conversion – It’s all about CTA’s and Email Marketing!

Wednesday, January 13th, 2010

Why do many website owners ignore the opportunity to start a long term relationship with their website visitors, often to the detriment of their online business? When do visitors to your website 'convert', i.e. when do they become new customers of your business? What percentage of new visitors to your website ...

Closing an Online Sale – 8 Tips on How to Minimise Friction?

Friday, September 25th, 2009

You will need to consider factors such as How to present your price and when? How to build trust and confidence? How to streamline the actual ordering process? How to minimise friction when closing the sale? This is an area of huge importance and it is where many websites require a major effort for improvement. ...

Do You Sell Online? 5 Factors That Impact Your Sales Conversion

Wednesday, September 23rd, 2009

By selling online I mean using a website to drive new business into your sales funnel. In the case of some products or services this can involve the full sales cycle leading to closing the sale online. However in other cases the website will act as in information or learning resource ...

Is Your Website Copy More Important Than Your Information Architecture?

Tuesday, June 16th, 2009

"If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from his angle as well as from your own" - Henry Ford The 'other person's point of view' . When visitors come to your website, what is ...


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