Archive for the ‘Search Marketing’ Category
Tuesday, June 29th, 2010
As part of a recent marketing campaign, Interleado have been talking to a lot of companies in Ireland about their website.
Three very clear pictures emerged from our campaign about the attitude Irish companies have to their website...
In larger SME's it often very unclear who is actually responsible for the website. The IT ...
Posted in Search Marketing, internet marketing | 2 Comments »
Friday, May 7th, 2010
How to Start a Link Building Campaign:
1. An Explanation of page rank & authority
2. Cross Industry comparisons of Link Building Strategies
3. Checking up on your competitors Backlinks
4. How  to find good BackLink Sources
Website Authority & Page Rank
As many of us know, your websites Authority in Google's SERPS (Search Engine Results Pages) is ...
Posted in General, Keyword Ranking, Linking, Organic SEO, Organic Search, Page Rank, ROI for SEO, SEO, Search Engine, Search Engine Ranking, Search Marketing | 2 Comments »
Monday, August 31st, 2009
4 Tips for a Balanced Search Marketing Budget:
In setting out to develop a strategy for your search marketing, you need to start at the beginning and establish answers to a few key questions:
What is the marketing spend mix between SEO and PPC?
What does this ...
Posted in SEO, SEO Tips, Search Marketing | 6 Comments »
Wednesday, May 14th, 2008
Here is a Search Engine Marketing case study about a hotel website that has seen an increase in traffic of over 100% year on year using the same techniques that are implemented in Interleado's SEO Business Intelligence Suite.
This case study looks at the impact that focused changes had on a ...
Posted in Search Marketing | 1 Comment »
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