Are Search Engines More Trustworthy than Social Media?

Thursday, July 22nd, 2010

The rise in conversations about Search and how Search is evolving are growing. The debate focuses on whether Google will be superseded by Facebook and will Social Search take over from traditional search? The core argument for me is, are searchers more likely to trust a faceless search engine or is your ...

Posted in General, Search Engine, Social Media Marketing | No Comments »

Is Traditional Publishing on its way out?

Friday, June 25th, 2010

What direction is Traditional News Media going? Recent Developments of Leading Publishing Companies The Future of Online News Media New York Times  & Financial Times Online Strategies Now that the web offers nearly infinite ad space, display advertising has become a commodity and newspapers find it difficult to compete with ad networks that specialize ...

Posted in Article marketing, General, Online Brand, Online Marketing, Social Media Marketing, internet marketing | No Comments »

Mobile Phone SEO-How is it Evolving?

Monday, June 21st, 2010

What is the future of the Mobile Web New browsing habits & Information Sources Your Mobile SEO Strategy Mobile Web Evolution The mobile web is growing at a rapid pace, and the way in which people browse it is becoming very different from traditional desktop browsing. People trying to build up a web presence on ...

Posted in Online Marketing, Organic Search, ROI for SEO, SEO, SERP, Search Engine, Social Media Marketing, internet marketing, seo optimisation | 1 Comment »

Social Media Audit – Is your Website Utilizing Social Media?

Tuesday, May 25th, 2010

In this Posting we will examine: How to Integrate Social media with your website How to get better Rankings using  Social Media How make your website more interactive Your Blog In one of our previous posts we talked about the importance of content syndication. By producing well planned, informational blog articles you can achieving good rankings for both medium & long tail ...

Posted in Online Brand, Social Media Marketing, Social Network, Twitter Tips | 2 Comments »

Facebook Personalizes The Web

Wednesday, April 28th, 2010

An insight into Facebook’s new vision of the web: An explanation of the new Open Graph Protocol. Why/How the web will be more Personalized and Social. What the significance of the new “Like” button really is. Why Facebook Connect will soon be a thing of the Past. The recent announcement by Facebook ...

Posted in General, Online Brand, Online Marketing, Organic Search, Social Media Marketing, Social Network, internet marketing | 3 Comments »

Learn Internet Marketing-Does Google Steal The Buzz For Business?

Monday, February 22nd, 2010

Will Google Buzz Help Increase Online Brand Awareness and Can it be used as an SEO Tool for Businesses? Recently we have seen developments from Microsoft to integrate social networking platforms and email applications to support corporate branding and customer sales campaigns. Is “Buzz” a first competitive response step from Google? And ...

Posted in Social Media Marketing, internet marketing | 5 Comments »

SEO or Social Media – Is SEO needed now that Social Media has arrived?

Monday, January 18th, 2010

There has been a huge increase in 'noise' about social media and how it's changing the way people are experiencing the web. But is the experience of the web really changing for everybody? Is social media really changing the way everyone interacts with the web? It's certainly making it easier to ...

Posted in SEO, Social Media Marketing | 60 Comments »

10 Ways That Social Media Can Benefit Your Business Marketing?

Friday, November 13th, 2009

What is Typical Company Policy on Social Media. A recent survey of CIO’s in the U.S. market by Robert Half Technology, found that 54% of company’s surveyed do not allow employees to visit social networking sites while at work. Essentially an individual company’s policy on social networking comes down to what ...

Posted in Social Media Marketing | 3 Comments »

Social Media Impacting 65 Percent of Online Consumers Buying Opinions

Wednesday, November 11th, 2009

Mobile Internet Not Influencing Consumers Buying Decisions. Razorfish has just released its latest annual study into consumer behavior online. The report focuses on understanding how digital is changing the way that consumers interact with brands. Razorfish surveyed 1,000 U.S. consumers (50.5% female, 49.5% male) in four major age groups to understand how ...

Posted in Social Media Marketing | No Comments »

Is Social Media Reducing The Cost Of Search Campaigns?

Friday, October 23rd, 2009

A recent research study recently carried out by GroupM Search and ComScore claims that a 50% improvement in click-through rates  may achievable when consumers have been exposed to a combination of social media and paid search. "What's compelling is how social media influences decisions and social media could move the needle ...

Posted in Social Media Marketing | No Comments »