Archive for the ‘Social Media Marketing’ Category
Monday, February 22nd, 2010
Will Google Buzz Help Increase Online Brand Awareness and Can it be used as an SEO Tool for Businesses?
Recently we have seen developments from Microsoft to integrate social networking platforms and email applications to support corporate branding and customer sales campaigns. Is “Buzz” a first competitive response step from Google? And ...
Posted in Social Media Marketing, internet marketing | 5 Comments »
Monday, January 18th, 2010
There has been a huge increase in 'noise' about social media and how it's changing the way people are experiencing the web.
But is the experience of the web really changing for everybody?
Is social media really changing the way everyone interacts with the web? It's certainly making it easier to ...
Posted in SEO, Social Media Marketing | 13 Comments »
Friday, November 13th, 2009
What is Typical Company Policy on Social Media.
A recent survey of CIO’s in the U.S. market by Robert Half Technology, found that 54% of company’s surveyed do not allow employees to visit social networking sites while at work.
Essentially an individual company’s policy on social networking comes down to what ...
Posted in Social Media Marketing | 1 Comment »
Wednesday, November 11th, 2009
Mobile Internet Not Influencing Consumers Buying Decisions.
Razorfish has just released its latest annual study into consumer behavior online.
The report focuses on understanding how digital is changing the way that consumers interact with brands.
Razorfish surveyed 1,000 U.S. consumers (50.5% female, 49.5% male) in four major age groups to understand how ...
Posted in Social Media Marketing | No Comments »
Friday, October 23rd, 2009
A recent research study recently carried out by GroupM Search and ComScore claims that a 50% improvement in click-through rates may achievable when consumers have been exposed to a combination of social media and paid search.
"What's compelling is how social media influences decisions and social media could move the needle ...
Posted in Social Media Marketing | No Comments »
Thursday, September 24th, 2009
Twitter adds a “Nofollow” attribute to links submitted by its users. This causes Google, and a few other search engines, to ignore the link.
So does this mean that Twitter has no impact on SEO?
According to a blog post by Mihaela Lica The answer depends on your definition of SEO.
If ...
Posted in SEO, SEO Tips, Social Media Marketing | No Comments »
Monday, September 21st, 2009
Twitter started out as a personal tool to be used for micro blogging between techies and nerds.
In the past year it has moved mainstream and is now used by celebrities and businesses to communicate with their fans and customers.
Here are 5 tips on how it can be used in Business
1. ...
Posted in Social Media Marketing, Twitter Tips | 2 Comments »
Tuesday, July 7th, 2009
For several months now I have been experimenting with Linked in but until recently I was   not convinced about its value for serious generating business sales leads.
Typically I would connect with a few contacts
but my approach was not really successful. Coming from a sales background
I kept falling into the trap ...
Posted in Social Media Marketing | 6 Comments »
Monday, April 6th, 2009
This question seems to popping up a lot recently and it's something that was referred to indirectly at last weeks Search Marketing World conference in Dublin.
The basic premise for an Search Engine Optimisation (SEO) campaign is that if you optimise your website, you'll get more traffic - eventually. The quality ...
Posted in SEO, Social Media Marketing | 24 Comments »
Thursday, January 22nd, 2009
It's just been announced that Twitter usage in the UK has risen 10 fold according to Hitwise. But what does this mean? Who's using Twitter? What are people using Twitter for? Is it a fad, used by techies? Do real people actually use Twitter? Can it be used effectively by ...
Posted in Social Media Marketing, internet marketing | 14 Comments »
