Basic points for your internet marketing plan
All businesses have a plan right? Why not an internet marketing plan? In this day and age – the age of technology – it seems logical that a marketing strategy should include the internet if the business has an opportunity to succeed online.
We can break it down into 4 easy steps:
One of the biggest things to remember is to come up with your plan BEFORE you build your website i.e. set your objectives.
- Who are you trying to attract to your website?
- What do you want them to do when they get there?
- What content do you need on your website that will build trust so that your visitors will take your desired action?
Define your strategy.
The type of internet plan you write doesn’t really depend on the type of consumers you have on the web – they all want to buy something, whether it’s a product or a service doesn’t make a difference, the behaviour is the same.
All you need to do is make sure that your site is trustworthy, professional and related to what your potential customers are looking for.
The goal of your internet marketing plan is to define what success means for your website –
- How many visitors to you want to attract each month?
- What keywords are you going to optimise your website for?
- How many ‘conversions’ do you want each month?
- What are the different types of conversions on your website?
- What countries will you be targeting?
An internet marketing plan can be separated into 2 sections –
Paid and Organic Internet Marketing .
Paid would include:
- Pay Per Click (PPC) advertising,
- Affiliate marketing,
- Banner ads and the like – any kind of internet marketing that you pay to distribute.
Organic would include SEO and all of its subsections:
- On page optimisation,
- Social media,
- Social networking,
- Email marketing,
- Article writing
- Press releases (although this could fall into the paid section as well, it depends on the sites you submit the PR and articles to) etc.
There are many SEO tools and internet marketing tools to help you along the way; all you have to do is research them.
Online, your business is represented by your website. There are best practises when developing and designing a website and you will do well to research this as much as possible to save you time and maybe even money later on. Implement your strategy
After you have done all the research and put your plan in place, all that’s left to do is analyse the progress and make appropriate ongoing changes to your website.
Google Analytics is a good tool for tracking traffic and user behaviour, but if you want to focus mainly on the SEO analysis then of course Interleado will give you the information you need –
- Keyword Visibility for your company
- Keyword Analysis Tools
- Content Analysis
- Competition Analysis
- Popularity Analysis
- Compliance with W3C web design standards
Analyse, measure and tweak your website where needed.
Remember that the most important part of any internet marketing plan is the willingness to put in the time and work needed to achieve success.