Learn SEO - Beginners SEO
Before we look at how to learn SEO, let's look at the definition of SEO. If you look at a search engine results page (serps) these days you can find up to eleven data feeds;
- Organic websites
- Pay Per Click Ads
- Images
- Video
- Social Media Links
- Twitter - This deserves a seperate mentioned as it's feed is now embedded into Google SERP
- Google Product Feeds
- News Feeds
- Blog Results
- Google Timeline Results
- Google Book Results
If you are working with a company or your own company with the goal of getting the business more visibility online, then all elevan of the above data feeds are potentially an option. Your goal is to optimse the companies online resources and effort so that they get more visibility in the search engines. SEO is not just about optimising a website - it is much more than that.
If you want to get started straight away with learning seo basics, here is a beginners SEO article.
I'd also sugegst you take a look at the learning centre in the SEO Workbench.
Organic Websites
Traditionally SEO was focused on optimising the content on a standard website. There is still a lot of value in optimising your content. Learning organic SEO basics is really a excercise in testing what works and what does not. To make it abit easier for we've put together an article that shows the most common issues webites have when it comes to not having their organic SEO strategy aligned.
