Who we are

Good question! When delivering its consultancy services, Interleado saw at first hand the gap between website designers and website owners. Too many times we’ve heard the same story. Business owner gets a great website from their website design company, six months later the business owner feels their website should be getting more traffic. They talk to the web design company who recommends a Google Adwords campaign and/or makes cosmetic optimisation changes to the website.

The business owner feels aggrieved at the lack of traffic, while the website design company just doesn’t have the resources to get involved in a full scale online marketing campaign. It’s not their business; its not what they are good at. 

Interleado works best when providing their web services through a web design company or an Internet Marketing professional. Monthly website analysis reports highlight areas of a client website that can be improved. Changes are made either through a Content Management System or by the web designer/Internet Marketing professional and traffic improves. Naturally this takes time, but that’s the model and that’s why we do what we do – to make it easier for business owners to get more traffic and for web design companies and web marketing professionals to better manage their client’s online marketing.

Peter Cullen – Chief Executive Officer
Peter left Ericsson in the Summer of 2006 to setup Interleado.
He was with the Swedish company for nearly eight years and before that spent three years with Creative Labs. He worked in both hardware and software product development during his stints at these companies. Peter obtained a BSc from Dublin City University. He got interested in online marketing while researching ideas for a new business in 2004. He realised that he was far more interested in what made a website rank well than any business ideas he was playing around with.

Web marketing consultancy was the best way of getting into the business and he spent a couple of years in the trenches on web marketing campaigns, doing keyword research, competitor analysis and web page optimisation.

Conor MacGowan – Chief Financial Officer
Conor McGowan has 16 years experience in finance and business development, working firstly with Coopers & Lybrand and then moving on to a number of senior executive finance and general management roles in industry with companies such as Procter & Gamble, JP Morgan, PepsiCo and with Microsoft as Group Senior Executive for Commercial Services, Europe. Conor is a qualified financial advisor (QFA), and a member of the Institute of Chartered Accountants in Ireland.

Aude Tribot – Online Marketing  Specialist
Aude was educated France where she obtained a Masters in Business Administration from the University of Paris X and a further post graduate degree in the ISG in Paris, specialising in E-Business and Net-Marketing.
Aude has worked in several marketing analysis roles including France Espace and Ford.

Leila Davis - Online Marketing Specialist
Leila studied Web Development at CTI in South Africa and from this came the start of her career in online marketing. Starting as a link builder and progressing to affiliate marketing, Leila joined Incubeta's international Pay Per Click company Clicks2Customers as a Google Adwords campaign manager. SEO sparked an interest in late 2007 and since then has been a big enough influence for Leila to move from PPC to SEO as a career choice. The rest as they say, is history, history in the making at Interleado.

The people behind Interleado have a passion for Internet Marketing. Passion can be an overused terms these days. What do we mean by passion? Simply, it’s our goal to give our clients the knowledge they need to have a successful online business.

Internet Marketing is a fast changing environment, new techniques, new websites, new business models are constantly impacting the online landscape. It’s our goal to present this changing world to you in format that makes it easy for you get the most ROI.

To make it easier for you to understand your Internet Marketing reports we continue to give you different learning formats, text, audio, video, images. Based on the feedback we get from you we’ll continue to change and improve the quality of information and analysis that is made available to you.

Interleado has been funded by Enterprise Ireland and the South Dublin County Enterprise Board and is a member of the Irish Internet Association.