organic Internet Marketing FAQ

Do you have a website? Do you want more traffic to visit your website? Give Interleado your website address, tell us what country you want to rank well in, share with us your most important keywords, words that you want people to find you by when searching online.

Interleado will then analyse your website and send you a monthly report. The analysis will show you where to focus your efforts in driving more traffic to your website. A sample dashboard is shown here.

A Search Engine Results Page (SERP) is the web page that people see after they have run a search on a search engine. A typical SERP will show 10 Organic and 10 PPC results as shown below, for the keyword phrase, ‘office furniture’;

A search engine makes it money from businesses advertising on its SERP’s. But a search engine can only advertise if people use it for searching. This is the reason Google proved so successful. When they initially launched they were just a pure search engine, with no advertising. They focused on giving users access to their sophisticated search system and giving a service (i.e. very relevant results). It was only after they became widely used that they started to add adverts. They did this very cleverly by adding text adverts and putting them to the right hand side of the SERP.

So, today when you look at a typical Google SERP, you’ll see Organic results on the left hand side and adverts, or Pay Per Click (PPC) adverts on the right hand side and sometimes at the top of the page.

One of the main differences between Organic and Pay Per Click (PPC) is that with PPC, once you start paying, you start displaying and you can target whatever country you want your ads to display in. Conversely, when you stop paying, you stop displaying.

Another key difference is, the position you display in on PPC is dependent largely on how much you are willing to pay per click. There are other factors taken into account, this Quality Score looks at the Click Through Rate (CTR) of your ads, how long visitors stay on your landing page, the time it takes for you landing page to download, how competitive your keywords are and a few other criteria.

If you want to appear in the Organic part of a SERP, you need to rank well according to the search engines algorithm. This is a mechanism used to score your website. Based on the score you get, you will be ranked for your chosen keywords.
One other difference is that 75% of visitors to a SERP will click on an Organic result, while 25% will click on a PPC advert.

Let’s take Google as an example. What makes your website rank well for a keyword search? Google uses a very sophisticated algorithm that scores your website. Key to their scoring mechanism is a measure of how popular your website is. This is measured by the amount of links you have coming into your website and the authority of those links.

Each of these links is scored, given a web page rank. This page rank is coupled with the text on webpages combined they influences how a web page ranks  a chosen keyword.

Nobody outside of Google knows for sure how web pages are ranked, but there are numerous factors known to influence a websites ranking.

Interleado has taken the information that is known and automated the analysis of websites against these factors. Your customised reports pinpoints where your website needs attention in order for you to get a better ranking and more traffic.

Getting a good organic ranking takes ongoing activity on your website. Its can takes months to get a good ranking, especially for highly competitive keywords. When you consider that Google indexes websites only every few weeks (for most websites, those that have high volume traffic and daily changes get indexed on a daily basis), you could be waiting weeks after you have made changes before Google even notices those changes.

There are ways, Google Webmasters for one, where you can tell Google of the changes you have made. Using Interleado’s monthly reports you’ll get the chance to learn about the various techniques there are to inform Google of what changes you’re made to your website and when you’ve made them.

Your monthly report will show you the top three factors that are causing your website to under perform. By making only small changes, on a monthly basis, you can drive more traffic to your website.

The key difference between Interleado’s SEO Business Intelligence Suite™ and Google Analytics is that
Google Analytics reports on website traffic (both Organic and PPC )and user behaviour on a client website.
Analytics reports on everything that happens on a website after a visitor lands on the website.

Interleado’s SEO Business Intelligence Suite™ reports on how to get the visitors to the website via the organic listings on Google, Yahoo and Live.com.

Functionality	SEO Business Intelligence Suite™	Google Analytics
Customised Analysis of website against defined keywords, website analysed against ‘content’ and ‘authority’.
Competitor Analysis – for keywords, i.e. analysis of the websites you are competing against
Visibility Ranking Score – reporting of actual visibility for your top keywords in terms of the percentage of visitors that click on a particular SERP listing
KPI Analysis and Reporting – what are the KPI’s that impact on ‘organic’ visibility and ranking of importance
Social Media Analysis – how visible is your brand name, company name or website on the social media networks? Strategies for building social visibility.
Analysis of website traffic
Analysis of user behaviour